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Is Your Group Benefits Plan Still Competitive in 2025? Here’s Why Benchmarking Matters More Than Ever

May 13, 20252 min read

“Your group benefits plan isn’t just a cost—it’s a tool to attract and retain your best people.”

If you’ve already seen our video, you know this truth hits hard in today’s hiring climate. In 2025, where competition for top talent is fierce and retention is everything, your group insurance plan can’t afford to be outdated or overpriced.

The Real Risk of Guessing

Most companies don’t actually know how competitive their plan is.

“Offer too little? You risk losing talent. Offer too much? You’re overspending without added value.”

It’s a balancing act—and when the stakes are high, guessing just won’t cut it.

That’s why benchmarking matters.

So… What Is Benchmarking?

Think of benchmarking as a report card for your benefits plan. It compares what you’re offering against other companies in your industry, region, and size. The goal? To help you hit that sweet spot: competitive enough to retain talent, but cost-efficient enough to scale.

“At Next Benefits, we’ve built a powerful benchmarking tool that compares your group insurance plan against others—based on your industry, company size, and location—so you know exactly where you stand.”

And it’s not just a static PDF. This is a live, dynamic platform powered by smart technology and real data.

Speed Meets Support

“Our platform uses AI to generate accurate, up-to-date comparisons—fast.”

But here’s the real differentiator:

“Behind the tech, there’s always a real advisor helping you make sense of it all.”

Because while data is powerful, the real magic happens when you pair it with human insight. Our advisors help you interpret your benchmarking results and turn them into real-world action—whether that means adjusting coverage, enhancing value, or cutting unnecessary costs.

Why It Matters in 2025

Today’s employees expect more. They want personalized, meaningful benefits—and they’re not afraid to compare offers.

Benchmarking ensures you’re not falling behind or overextending yourself. It gives you a clearer picture of your position in the market and helps you make smarter, faster decisions.


Want to See How Your Plan Stacks Up?

“Benchmark it with Next Benefits. It’s fast, easy, and could save you thousands.”

📍 Smarter Group Insurance for Canadian Businesses

🌐 nextbenefits.ca

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